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Pendekatan One Village One Product (OVOP) untuk Mengembangkan Potensi Kerajinan Daerah
Studi Kasus: Kerajinan Gerabah di Kecamatan Plered, Kabupaten Purwakarta
Meirina Triharini, Dwinita Larasati & R. Susanto
Program Studi Magister Desain Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Jl. Ganesa 10, Bandung 40132, Indonesia
Email: meirinatriharini@yahoo.com
Abstract. One Village One Product (OVOP) is a regional development approach that aims to promote the economy of a region. The concept of OVOP was origined from Oita, Japan, and adopted by various countries in the world. Indonesia through the Ministry of Industry since 2008 implementing OVOP program that aims to promote the potential of small and medium craft industry in the ten regions in Indonesia, including Purwakartawith its potential on decorative pottery and ceramic crafts. This study aims to evaluate the implementation of OVOP in Indonesia that has been ongoing since 2008 and make a recommendation for the development of potential handicrafts with OVOP approach by taking a case study in Plered, Purwakarta. In addition to the importance of consistency of government and public participation and oversight in implementing the program, the development of craft product design plays a very significant role. It is required for designers to have very strong roles to develop designs that can understand the market needs while maintaining the traditional values of craft and resolve the problems faced by the industry.
Keywords: craft; ceramic; OVOP; pottery; Purwakarta.
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