DOI Number : 10.5614/itbj.vad.2013.4.1.1
Hits : 10

Enter the Matrix: Building Creative Industry through Delivering Insights in Comics

Hafiz Aziz Ahmad1,2, Alvanov Zpalanzani1,2 & Setiawan Sabana3

1Comics & Sequential Media Research Center,

Visual Communication & Multimedia Research Group, Faculty of Art & Design, Institut Teknologi Bandung, Jalan Ganesa 10, Bandung 40132, Indonesia

2Department of Visual Communication Design,

Institute Management of Telkom, Jalan Ganesa 10, Bandung 40257, Indonesia

3Art & Design Research Center, Institut Teknologi Bandung,

Jalan Ganesa 10, Bandung 40132, Indonesia

Email: hafizsan@yahoo.com


Abstract. Comic is a media which delivers its content through visual sequence. This media has negative preference in Indonesiaís community because viewed as mild entertainment for children. Yet in modern society, comics observed and researched as one of media which could penetrate deep within its readerís mind.
In re-create cultural insight through comic, the content must encrypt into visual and sequential mode which form a matrix of insight. This matrix will encompasses the effective transformation of cultural content in comic and also other visual media through media linkage strategy. The media linkage strategy is to surround the childrenís access of information and visual entertainment in order to build certain knowledge and understanding. Itís a system that crystallized from global marketing practices of visual media industry over decades. This paper urges to highlight the visual communication design study in creating a matrix of cultural insight in translating cultures of Archipelago and media linkage strategy in order to strengthen cultural understanding among children.

Keywords: comics; cultural insight; cultural content; media linkage; visual language.

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